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MERLOT II


        

Material Detail


Brand Management Microworld

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Location:
Material Type: Simulation
Technical Format: Executable Program
Date Added to MERLOT: February 17, 2003
Date Modified in MERLOT: September 05, 2008
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Author:
   

Submitter : Christina Spencer

Description:

This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to 1) advertise first and then send in the sales force, or 2) send the sales team in to stockists and follow up with mass advertising once the product is on store shelves. This simulation is relevant to anyone... More

Keywords:
product launch, strategy

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Primary Audience: College General Ed, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Windows 95 and above; 5 MB disk space.
Language: English Material Version: 1.2
Cost Involved: yes Source Code Available: no
Accessiblity Information Available: no Copyright: yes
Creative Commons: unsure

About this material:

  • Editor Review avg:3 stars
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


 

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