This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary.
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: March 01, 2003
Date Modified in MERLOT: May 05, 2014
Submitter: Michelle Kunz
Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Adobe Acrobat and Excel files in many of the links.
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure
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Discussion for Advertising Principles.com
4 years ago
Glenna Pendleton (Faculty)
I expected a more global approach as opposed to a piecemeal approach to the subject. This site is good for a specific area such as naming a new product, but does not offer a global perspective of the whole successful process.
6 years ago
Noel Kowalski (Faculty)
I will eventually use this website in the future, hopefully this fall. I feel that more information that is used through technology for the students while learning about marketing and advertising helps the students engage in the outcomes of the learning process as a whole. I really like this website!
Easy enough considering the amount of computers and Internet software that is provided through the school.