Lifetime Value in Relationship Marketing, Customer Loyalty
Peer Review for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
User Rating for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
Member Comments for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
Personal Collections for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
Learning Exercises for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
Accessibility Info for material titled "Lifetime Value in Relationship Marketing, Customer Loyalty"
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II




        

Search > Material Results >

Lifetime Value in Relationship Marketing, Customer Loyalty

        

Lifetime Value in Relationship Marketing, Customer Loyalty

Logo for Lifetime Value in Relationship Marketing, Customer Loyalty
This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site provides articles, online readings, examples, and interactive tutorials about customer profiling and predictive models. Select topics include ROI, CRM, customer profiles, customer lifecycles, lifetime value, and RFM analyses.
Material Type: Collection
Technical Format: Director File
Date Added to MERLOT: April 22, 2003
Date Modified in MERLOT: May 02, 2006
Author:
Send email to contact@jimnovo.com
Submitter: Theresa Clarke

Quality


About

Primary Audience: College General Ed, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

Connections





QR Code for this Page

Browse in Categories

Discussion

Discussion for Lifetime Value in Relationship Marketing, Customer Loyalty

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page