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Material Detail

Lifetime Value in Relationship Marketing, Customer Loyalty

Lifetime Value in Relationship Marketing, Customer Loyalty

This is a companion site to a book called "Drilling Down: Turning Customer Data Into Profits with a Spreadsheet." The site provides articles, online readings, examples, and interactive tutorials about customer profiling and predictive models. Select topics include ROI, CRM, customer profiles, customer lifecycles, lifetime value, and RFM analyses.
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More about this material

Material Type:
Collection
Date Added to MERLOT:
April 22, 2003
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Theresa Clarke
Primary Audience:
College General Ed, Graduate School, Professional
Technical Format:
Director File
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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