Tobacco industry tactics with advertisements at the point of sale in Mumbai
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Tobacco industry tactics with advertisements at the point of sale in Mumbai

        

Tobacco industry tactics with advertisements at the point of sale in Mumbai

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Patel, S., Rendell, H., & Oswal, K.  (2013).  Tobacco industry tactics with advertisements at the point of sale in Mumbai.  Indian J Cancer. 50(3). 245-249.Abstract Introduction: The Cigarettes and Other Tobacco Products (Prohibition of Advertising and Regulations of Trade and Commerce, Production, Supply and Distribution) Act 2003 (COTPA) set out a number of stringent regulations to address tobacco promotion, some of which were revised in 2004. The aim of the study was to monitor the... More
Material Type: Open Journal-Article
Technical Format: HTML/Text
Date Added to MERLOT: October 12, 2013
Date Modified in MERLOT: March 18, 2014
Authors:
Submitter: Jeanne Sewell
Keywords: point of sale, tobacco industry tactics, Advertisement and promotion, India

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Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: The user will need a computer with an internet connection and a web browser.
Language: English
Cost Involved: no
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Creative Commons: unsure

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