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MARS Sales Management Simulation

MARS Sales Management Simulation

MARS SMS is an internet-based, state-of-the-art sales management simulation for use in a sales managemement or personal selling class. It is a new approach to business simulations in that students submit their decisions online, the instructor can run the simulation by a click of the mouse, and results are displayed instantly. The site includes an online student manual, so there is no need to purchase a text for the simulation. There is a cost for each team that competes of $100, payable by the students. To obtain an ID and password to access the site, please contact Dr. Robert W. Cook at


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