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The Good, the Bad, the Ugly

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Location: Go to Material
Material Type: Collection
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: July 30, 2011
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Author: Aef.com Send email to Aef.com 
Submitter : Cathy Swift

Description:
The Public Relations Committee of the Advertising Women of New York were charged to create an awards ceremony that would celebrate advertising that depicted women positively, and embarrass those advertisers whose ads denigrated women. The only judging criterion was, "Would you show the ad to your daughter or son?" The overwhelming success and positive press encouraged AWNY's PR Committee to make the event an annual awards ceremony. These ads can be used in the classroom to demonstrate how discriminatory some of the ads are.

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More information about this material:
Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Real Player to play the videos

Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Copyright: yes
Creative Commons: unsure

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Comments (1)
Learning Exercises (none)
Personal Collections (5)
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