Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help



Search > Material Results >

Top Marketers Discuss Advertising's Role


Top Marketers Discuss Advertising's Role

Logo for Top Marketers Discuss Advertising's Role
Burt Manning, Chairman Emeritus, J. Walter Thompson Company, conducts videotaped interviews with top marketers such as Robert Eckert, Steve Sanger, and Herb Kelleher. Topics include: Why use an advertising agency? Are ad agencies important to a marketer's business? Are client/agency relationships important? Will advertising agencies continue to have an important role in the future? (Interviews conducted in 1999-2000).
Material Type: Reference Material
Technical Format: Video
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: January 06, 2009
Send email to
Submitter: Cathy Swift


  • Editor Review avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Real Player
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


QR Code for this Page

Browse in Categories


Discussion for Top Marketers Discuss Advertising's Role

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page