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Top Marketers Discuss Advertising's Role

        

Top Marketers Discuss Advertising's Role

Logo for Top Marketers Discuss Advertising's Role
Burt Manning, Chairman Emeritus, J. Walter Thompson Company, conducts videotaped interviews with top marketers such as Robert Eckert, Steve Sanger, and Herb Kelleher. Topics include: Why use an advertising agency? Are ad agencies important to a marketer's business? Are client/agency relationships important? Will advertising agencies continue to have an important role in the future? (Interviews conducted in 1999-2000).
Material Type: Reference Material
Technical Format: Video
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: January 06, 2009
Author:
Send email to pa@aef.com
Submitter: Cathy Swift

Details

  • Editor Review avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Real Player
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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