Top Marketers Discuss Advertising's Role
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Top Marketers Discuss Advertising's Role

        

Top Marketers Discuss Advertising's Role

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Burt Manning, Chairman Emeritus, J. Walter Thompson Company, conducts videotaped interviews with top marketers such as Robert Eckert, Steve Sanger, and Herb Kelleher. Topics include: Why use an advertising agency? Are ad agencies important to a marketer's business? Are client/agency relationships important? Will advertising agencies continue to have an important role in the future? (Interviews conducted in 1999-2000).
Material Type: Reference Material
Technical Format: Video
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: January 06, 2009
Author:
Send email to pa@aef.com
Submitter: Cathy Swift

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Real Player
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure
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