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Material Detail

Consumer Behavior and Marketing

Consumer Behavior and Marketing

This site was designed to support a Consumer Behavior course. The material is in essay format, but can be used as a refresher for someone who is teaching the course. There are also links provided to the Consumer Psychologist Newsletter
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
July 12, 2004
Date Modified in MERLOT:
January 27, 2021
Author:
 
Hispanic Serving Institution
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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