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Is Big Brother in Your Grocery Cart?


Is Big Brother in Your Grocery Cart?

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This somewhat controversial site of a consumer organization is devoted to persuading people not to use supermarket loyalty schemes. The site contains news sections on loyalty cards, agriculture (including agribusiness, genetic engineering), and livestock (including BSE). There is a good FAQ on loyalty cards, and essays from various sources on the subject. The site seems to be frequently updated. The information could be of interest in a Marketing class as a "devil's advocate" position
Material Type: Reference Material
Date Added to MERLOT: July 14, 2004
Date Modified in MERLOT: June 02, 2011
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Submitter: Cathy Swift



Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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