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All About Branding

All About Branding

This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly researchers. The articles are divided by stage of the branding process: creating, communicating, living, measuring, managing and extending. To learn more about branding, go to the Resources section, where there are tools, a glossary of terms, book reviews and links to some state of the art sites on branding. Articles are contributed by practitioners in marketing, and short bios are given for them


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