Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help



Search > Material Results >

All About Branding


All About Branding

Logo for All About Branding
This site is a collection of articles, aimed at marketing managers, but also useful for marketing students and possibly researchers. The articles are divided by stage of the branding process: creating, communicating, living, measuring, managing and extending. To learn more about branding, go to the Resources section, where there are tools, a glossary of terms, book reviews and links to some state of the art sites on branding. Articles are contributed by practitioners in marketing, and short bios... More
Material Type: Reference Material
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: July 30, 2011
Submitter: Cathy Swift



Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


QR Code for this Page

Browse in Categories


Discussion for All About Branding

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page