Branding 101: An Overview of Branding and Brand Measurement
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Branding 101: An Overview of Branding and Brand Measurement

        

Branding 101: An Overview of Branding and Brand Measurement

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This 22 page report, available in .pdf format, was produced by Dynamic Logic a US company specialising in measuring online advertising effectiveness. Authored in 2001, the report provides a interesting view of web-based branding and brand measurement.
Material Type: Presentation
Technical Format: PDF
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: December 12, 2005
Author:
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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