Taking ADvantage
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Taking ADvantage


Taking ADvantage

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This site is an online book about advertising psychology, written by Richard F. Taflinger, a lecturer at the School of Communication at Washington State University. It covers consumer psychology, tricks of the advertising trade, the use of sex appeal in advertising and human reactions to advertisements. A bibliography of other readings in this field is given at the end.
Material Type: Presentation
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: March 08, 2012
Send email to richt@turbonet.com
Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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