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Think Globally, Act Locally

        

Think Globally, Act Locally

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This thought-provoking article appeared in Asiaweek magazine in 2001. The theme is the wisdom of producing commercial Web sites in local languages, rather than in English only. ? Although 85% percent of the Web's pages are in English, only 45% of the Web's users are native speakers of that language, according to research firm IDC, and the percentage is dropping year by year." Using customers' mother tongues is far more attractive to them and can boost sales. Unfortunately companies tend to be... More
Material Type: Tutorial
Date Added to MERLOT: July 13, 2004
Date Modified in MERLOT: July 21, 2004
Author:
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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