Virtual Customer Demonstrations
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MERLOT II




        

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Virtual Customer Demonstrations

        

Virtual Customer Demonstrations

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This site offers a brief introduction to the Virtual Customer Initiative (VC) at the Sloan School of Management at MIT (Massachusetts Institute of Technology)in the USA. This research center is testing cost-effective Web-based methods to shorten the time-lag between customer input and product development response. The site contains demonstrations of the use of conjoint analysis in determining consumer preferences
Material Type: Simulation
Date Added to MERLOT: July 22, 2004
Date Modified in MERLOT: February 13, 2010
Author:
Send email to jhauser@mit.edu
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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Avatar for Jacky Hood
4 years ago

Jacky Hood (Administrator)

MIT Sloan is a good source of materials for my class called Business Skills for Service/Support and Project Management. Unfortunately the materials cited here are not available.

Technical Remarks:

The error message is Please note: Our demos are currently unavailable. Please check back again soon.