Guerrilla Marketing Lesson Plan
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MERLOT II




        

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Guerrilla Marketing Lesson Plan

        

Guerrilla Marketing Lesson Plan

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This Bized site provides a lesson plan to encourage students to look at new approaches to advertising that are increasingly being adopted not just by smaller firms to whom this was originally aimed, but larger corporations. Lesson objectives are provided as well as PowerPoint slides, a mind map, and an activity sheet that includes key issue questions and links to other resources.
Material Type: Drill and Practice
Date Added to MERLOT: July 23, 2004
Date Modified in MERLOT: April 26, 2011
Author:
Send email to bized-info@bized.ac.uk
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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