|
|
Author:
Marcus Clark 
The Marketing Process Company
|
|
|
|
|
| Description: |
|
This is a presentation that covers market segmentation and planning as regards successful Customer Relationship Management programs. The material contains useful information for professors to refresh their knowledge, use examples in class, or assign to students.
|
|
|
Browse in Categories:
|
|
|
|
| More information about this material: |
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessiblity Information Available:
no
Copyright:
yes
Creative Commons:
unsure
|
|
 |
About this material: |
Peer Reviews (not reviewed)
Workflow status (under review)
Comments (none)
Learning Exercises (none)
Personal Collections (3)
Accessibility Info (none)
|
|
|
| |
Add your own: |
|
|
| |
|
|
|
|
| |
| |
|
