Database Marketing Institute
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Database Marketing Institute


Database Marketing Institute

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DMI was founded in 1993 and is based in Florida, USA. It conducts education and research in the field of database marketing. DMI holds graduate seminars and offers consultancy services. The main value of this site, however, is the large number of articles on database marketing which it holds. They can be freely accessed and deal with subjects like building loyalty, customer migration, direct mail versus outbound, loyalty cards and managing customer segments. They were written by members of the... More
Material Type: Reference Material
Date Added to MERLOT: July 24, 2004
Date Modified in MERLOT: November 13, 2005
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Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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