Customer-Driven Marketing
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Customer-Driven Marketing


Customer-Driven Marketing

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This site from contains ideas on generating referrals, using references to build business, and creating buzz with word-of-mouth marketing. Specific topics include Generating Referrals, Word-if-Mouth Marketing, and Customer Data.
Material Type: Tutorial
Date Added to MERLOT: July 25, 2004
Date Modified in MERLOT: June 13, 2008
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Submitter: Cathy Swift


  • Peer review 4 rating
    Peer Reviews: 4 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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