Marketing on the Web
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Marketing on the Web


Marketing on the Web

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This website from contains links to articles that range from how-to advice to entrepreneurial case studies. The guide will help the user forge alliances, implement e-mail marketing and discover traffic-building strategies that work. The end result: a stronger online marketing campaign. Specific topics include The Basics of Online Marketing, E-Mail Marketing, Search Engine and Link-Building Strategies, Online Public Relations and Promotion, Alliances, One-toone Marketing, and Success... More
Material Type: Tutorial
Date Added to MERLOT: July 25, 2004
Date Modified in MERLOT: April 01, 2005
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Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
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    Useful material in MERLOT
    avg: 3 rating
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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