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MERLOT II




        

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Case Studies from the Knowledge Hub

        

Case Studies from the Knowledge Hub

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This site from The Chartered Institute of Marketing offers descriptions of brief cases that can be downloaded. The collection includes marketing effectiveness award winners and Superbrands. The case studies in this section have been selected to demonstrate the effectiveness of marketing and the contribution that marketing makes to business development - across all business sectors.
Material Type: Case Study
Date Added to MERLOT: July 27, 2004
Date Modified in MERLOT: July 30, 2011
Author:
Send email to info@cim.co.uk
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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