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Interbrand: Creating and Managing Brand Value

        

Interbrand: Creating and Managing Brand Value

Logo for Interbrand: Creating and Managing Brand Value
This is Business Week's listing of the top 100 brands. An explanation is provided for how the list was calculated. Then, each brand is listed along with its 2004 and 2003 "brand value" in millions of dollars, the country of ownership and a brief description of the brand. A link is provided to the pdf file as well as to the press release.
Material Type: Reference Material
Date Added to MERLOT: July 27, 2004
Date Modified in MERLOT: April 27, 2011
Author:
Send email to info@interbrand.com
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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