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Material Detail

Calculator for Determining the Lifetime Value of a Customer

Calculator for Determining the Lifetime Value of a Customer

This simple calculator enables one to determine the lifetime value of a customer. One must input Average Sale, Buys per Year, and Number of Years the customer will purchase. Although it is simple, it will demonstrate to students how changes in either of those factors will change the value.
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More about this material

Material Type:
Simulation
Date Added to MERLOT:
August 24, 2004
Date Modified in MERLOT:
February 25, 2023
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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