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Material Detail

Calculate marketing ROI with the Sales Lead Calculator

Calculate marketing ROI with the Sales Lead Calculator

This is an interactive spreadsheet designed to help B2B sales and marketing professionals to determine the realistic number of marketing touches, inquiries and qualified sales leads needed in order to meet your company's sales revenue objectives.
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More about this material

Material Type:
Simulation
Date Added to MERLOT:
August 24, 2004
Date Modified in MERLOT:
April 29, 2019
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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