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The Branding of Polaroid

        

The Branding of Polaroid

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This website, created by Paul Giambarda - who initiated Polaroid's corporate image development and product identity in 1958 - gives a fascinating overview of Polaroid and its history. The site contains subtopics such as; Polaroid Package Design, Polaroid Dealer Ads, Polaroid Sunglasses, and more.
Material Type: Case Study
Date Added to MERLOT: August 25, 2004
Date Modified in MERLOT: May 28, 2010
Author:
Send email to bizimage@aol.com
Submitter: Cathy Swift

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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