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Material Detail

How to Compute Your Customer Lifetime Value

How to Compute Your Customer Lifetime Value

This webpage explains how to calculate the lifetime value of a customer. What makes it interesting is that a good table is on the page that indicates changes in customer value. Although it is not interactive, it can be used to demonstrate lifetime value.
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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
August 25, 2004
Date Modified in MERLOT:
April 29, 2019
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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