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Articles on Database Marketing


Articles on Database Marketing

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This is a series of articles that concern database marketing and CRM. Written by Arthur Hughes, the articles concern a wide variety of topics with some that focus on particular corporate situations and others on CRM in general.
Material Type: Tutorial
Date Added to MERLOT: August 25, 2004
Date Modified in MERLOT: May 15, 2005
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Submitter: Cathy Swift


  • Peer Reviews: 3 rating
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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