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Merchants of Cool


Merchants of Cool

Logo for Merchants of Cool
This online report examines the relationship between the media and teenagers in the USA. Themes such as the dominance of five big global companies, lack of adults? influence, effects on children and the coarsening of culture are discussed. There are also transcripts of interviews with a sample of young people, on their reactions to this report. There are also able to access the 53 minute FRONTLINE program, divided into consecutive segments. You'll need Windows Media or RealPlayer to watch.
Material Type: Reference Material
Date Added to MERLOT: August 26, 2004
Date Modified in MERLOT: March 03, 2014
Submitter: Cathy Swift



Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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Avatar for Vassilis Dalakas
3 years ago

Vassilis Dalakas (Faculty)

This is great material and can provide great insight during class.  My only concern is that is becoming a little outdated.  As long as students can get past this aspect, it can be a great tool.

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