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MERLOT II




        

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Paco Underhill: The Science of Shopping

        

Paco Underhill: The Science of Shopping

Logo for Paco Underhill: The Science of Shopping
This site includes some background information from Paco Underhill about what consumer shopping habits are like. Underhill comes to his conclusions using a combination of in-store video and direct observation of customer behaviour. There is a 5 minute clip also available that shows how people shop, available in either Real Video or Quick Time.
Material Type: Presentation
Date Added to MERLOT: September 28, 2004
Date Modified in MERLOT: October 26, 2011
Author:
Submitter: Cathy Swift

Quality

  • Editor Review avg: 3 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (2)
  • Accessibility Info (none)

About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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