The Global Marketplace
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The Global Marketplace


The Global Marketplace

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This is a lecture on the global marketplace. Topics include Marketing Research, Electronic Commerce, Economics, Culture, Political & Legal Environment, Targeting, and Entry Strategies. It is a good summary for an International Marketing class.
Material Type: Presentation
Date Added to MERLOT: October 02, 2004
Date Modified in MERLOT: August 05, 2012
Submitter: Cathy Swift


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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure
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4 years ago


This is a tremendous repository of information. But, it is a bit too much. Other than giving it to students as a reference I'm not sure how I'd use it. The writing is clear and the links are easy to follow - that's nice!

Time spent reviewing site: 10 minutes