Material Detail

"50 Shades of Digital Marketing" icon

50 Shades of Digital Marketing

This is a free textbook offered by BookBoon. '50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show. The Digital Marketing Show takes place in London’s Excel Exhibition and Conference Centre in November every year. Aimed at ‘mainstream’ marketers rather than digital businesses or agencies the event is content rich with over 150 presentations from experts and digital practitioners.' The table of contents includes the following: ' Spoiler alert The Rise and Rise of the Influencer – What it means to today’s marketersFind and EngageWhat influencers mean to marketersThe Changing Psychology of the Social ShopperLeverage your Assets!Learn from the Media’s ExampleThe Value Theory of Content Marketing: It’s Priceless!What’s content good for?Top three... Show More


More about this material


Log in to participate in the discussions or sign up if you are not already a MERLOT member.
Phil Denman
Phil Denman (Faculty)
4 years ago

Not truly open. Links to a free-trial, otherwise must pay for textbook.

Bryn Campbell
Bryn Campbell (Staff)
28 weeks ago
Yes, this is only free under a business subscription.