'Effective communication, both oral and written, is one of the most sought after skills employers desire in employees. And individuals who communicate effectively are frequently rewarded in the workplace with promotions and advancements. Usually when people think about communication we describe it as how individuals relate to one another using a common set of signs and symbols to share feelings, ideas, and thoughts with one another. However, communication isn’t only about sharing information; it’s about creating appropriate messages via different communication channels to obtain shared understanding among interacting people. Communication is a complicated human activity and to be an effective communicator, knowledge about the communication process, skills for interacting with others and understanding the different rules that guide human interactions in various environments is required. Therefore, to master the skills employers want in their workforce, individuals must carefully think about different factors that affect the communication process and the likelihood of success in each interaction – especially as it occurs in the workplace.
The ability to communicate effectively in the workplace is essential for your personal and professional success. Over your career you will have a number of opportunities to participate in organizational communication exchanges. Some conversations will occur in business meetings, corporate presentations, departmental/unit gatherings, and email messages among various other communication and technology-based activities. Each interaction creates an opportunity for you to enhance or diminish the impression or professional image you wish to leave on others. Although there are a variety of different types of business communication (e.g., business writing, managerial communication, or presentation development), this text focuses on helping you to become a competent communicator when communicating digitally in professional contexts. Consequently, email, voicemail, video chat and social media, as digital forms of workplace communication, will be explored in relation to the theories of communication competency, impression management and personal branding.
Therefore the purpose of this book is to:
Acquaint you with the theory of communication competency and what it means to be a competent communicator in a digital environment
Familiarize you with the communication process as well as the elements and forms of communication occurring in professional settings
Introduce you to criteria for communicating effectively in digital workplace environments and contexts
Provide you with tips and best practices for communicating competently in the workplace when using digital channels such as voicemail, email, video chat, and social media.'
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