Understanding Social Media
This is a free textbook offered by BookBoon.
'Social Media is the buzz about town. Almost everyone with internet access is using social media in some form or the other. It is changing the way individuals and organizations communicate or interact with others. However, despite its popularity, most people have a very limited understanding of the scope and utility of Social Media in its entirety.
In this book, we will discover how the social media has transformed over the years, what benefits it brings to individuals and businesses and why social media management is important. We will also discuss some tools, which are useful to manage your social media activities.'