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"Pre-Call Planning Pharmaceutical Selling" icon

Pre-Call Planning Pharmaceutical Selling

This is a free textbook offered by BookBoon. 'This book is all about Pre-call planning for the pharmaceutical sales call. You will a find step by step approach to pre-call planning. Pre call planning is divided into four steps which are; market analysis, customer knowledge, call objective setting and plan to execute the call. You will also find some competencies that are required while improving pre-call planning that are; relevant information gathering and analytical thinking and some useful tips to improve these competencies. Pharmaceutical selling has received attention from the electronic and print media due to unethical marketing tactics from some pharmaceutical companies. How you may differentiate the ethical and unethical needs of customer, is provided with a brief discussion. For... Show More


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