Pay Per Click advertising - How Google changed advertising and how to master AdWords
This is a free textbook offered by BookBoon.
'This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them. From creating and structuring your account, to picking keywords and writing adverts, this book covers everything you need to know about the set-up process, on-going management and the many advanced options available to advertisers. Written by an internet marketer with over 10 years experience, with assistance from a full-time PPC specialist, this book offers an easy-to-understand look at this complex subject.'