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MERLOT II




        

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Market-ability Lesson (Markets and Technological Change)

        

Market-ability Lesson (Markets and Technological Change)

Logo for Market-ability Lesson (Markets and Technological Change)
Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled "Microsoft Invades the Kitchen." In this segment, reporter Aaron Schachter describes consumers' enthusiasm, or lack thereof, for two new Microsoft products and explores the concept that the process of innovation and consumer response has in ongoing market development. From this situation, students will develop an understanding that the introduction of new products and... More
Material Type: Tutorial
Date Added to MERLOT: August 27, 2005
Date Modified in MERLOT: December 14, 2009
Author:
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Submitter: Cathy Swift

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Primary Audience: High School, College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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