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Author:
Randall G. Chapman 
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| Description: |
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This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students iteratively purchase marketing research studies for their brand auditing effort. (NOTE: There is a $15 per student charge fo the simulation)
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| More information about this material: |
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessiblity Information Available:
no
Copyright:
yes
Creative Commons:
unsure
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About this material: |
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