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MERLOT II


        

Material Detail


LINKS Brand Audit

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Material Type: Simulation
Date Added to MERLOT: September 09, 2005
Date Modified in MERLOT: December 11, 2007
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Author: Randall G. Chapman Send email to Randall G. Chapman 
Submitter : Cathy Swift

Description:
This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students iteratively purchase marketing research studies for their brand auditing effort. (NOTE: There is a $15 per student charge fo the simulation)

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no Source Code Available: no
Accessiblity Information Available: no Copyright: yes
Creative Commons: unsure

About this material:

  • Peer Reviews: 4.25 starsstar
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