LINKS Marketing Principles Simulation
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LINKS Marketing Principles Simulation

        

LINKS Marketing Principles Simulation

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The LINKS Marketing Principles Simulation is a team-based, competitive marketing management simulation designed for the first marketing course in undergraduate and MBA programs where a basic marketing simulation experience is desired as part of a larger set of course activities. (NOTE: There is a $30 per student cost for the simulation).
Material Type: Simulation
Date Added to MERLOT: September 09, 2005
Date Modified in MERLOT: May 28, 2008
Author:
Send email to Chapman@ChapmanRG.com
Submitter: Cathy Swift

Quality

  • Peer review 4 rating
    Peer Reviews: 4 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, Graduate School
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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