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MERLOT II




        

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LINKS Marketing Strategy Simulation

        

LINKS Marketing Strategy Simulation

Logo for LINKS Marketing Strategy Simulation
The LINKS Marketing Strategy Simulation is a team-based, competitive marketing strategy simulation. The simulation engages participants in all aspects of marketing strategy: strategy (segmentation, market selection, differential advantage, and product-line portfolio management), analysis (of customers, segments, markets, competitors, and environment), planning and marketing mix management. (NOTE: There is a cost of $45 per student for the simulation.)
Material Type: Simulation
Date Added to MERLOT: September 09, 2005
Date Modified in MERLOT: March 20, 2006
Author:
Send email to Chapman@ChapmanRG.com
Submitter: Cathy Swift

Quality

  • Peer Reviews: 4.2 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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