LINKS Positioning Strategy Simulation
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LINKS Positioning Strategy Simulation

        

LINKS Positioning Strategy Simulation

Logo for LINKS Positioning Strategy Simulation
The LINKS Positioning Strategy Simulation is a team-based, competitive marketing strategy simulation designed for academic course applications where a modest simulation experience is desired. Relevant course would be marketing management, marketing strategy, product management, marketing planning, new product management and marketing capstone courses. (NOTE: There is a cost of $30 per student for the simulation).
Material Type: Simulation
Date Added to MERLOT: September 09, 2005
Date Modified in MERLOT: September 11, 2007
Author:
Send email to Chapman@ChapmanRG.com
Submitter: Cathy Swift

Quality

  • Peer review 4.5 rating
    Peer Reviews: 4.5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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