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MERLOT II




        

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Segmentation Unit for Introductory Marketing

        

Segmentation Unit for Introductory Marketing

Logo for Segmentation Unit for Introductory Marketing
Information about segmentation for an introductory marketing course.
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: December 05, 2005
Date Modified in MERLOT: September 24, 2013
Author:
Send email to lripley@yorku.ca
Submitter: Theresa Clarke

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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Avatar for Robert E. Dratwa
7 years ago

Robert E. Dratwa (Faculty)

I will likely use this material to supplement an advanced classroom class in undergrad marketing-very interactive presentation and format lends highly to collaboration and learning reinforcement of theory-based content from lecture(s) and text driven instruction.

Technical Remarks:

Very learner-friendly...