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Introductory Unit for Introductory Marketing


Introductory Unit for Introductory Marketing

Logo for Introductory Unit for Introductory Marketing
This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their own pace, with some deadlines. The course utilizes Waving Hand Exercises, invented by Professor Ripley to encourage online asynchronous discussion, in which she takes a full and active role. The web pages are meant to be used with the listed textbook and have as one of their goals helping students connect marketing theory to "real world" marketing situations. Professor... More
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: December 05, 2005
Date Modified in MERLOT: August 25, 2014
Submitter: Theresa Clarke



Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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Avatar for Sherrie Lewis
3 years ago

Sherrie Lewis (Faculty)

This course provides an overview of the marketing discipline.  It is easy to read and take a "have fun" approach to the subject.

Technical Remarks:

Include some learning objectives.

Avatar for Lianna Wright
8 years ago

Lianna Wright (Faculty)

This is clearly one of the freshest online marketing courses I've seen. The instructor, Louise Ripley, makes marketing fun. She mixes the site up with different font styles, with easy questions and exercises, tables, and images that aid the student in learning marketing. She includes articles and quotes. The exercises are identified with the waving hand - too cute.

Technical Remarks:

The website is easy to navigate with tabs at the top of the page and clickable links that work. The way the images are included on the page make it easy to read. The web site is not overwhelming as some sites tend to be.