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This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their own pace, with some deadlines. The course utilizes Waving Hand Exercises, invented by Professor Ripley to encourage online asynchronous discussion, in which she takes a full and active role. The web pages...
This is the Introductory Unit, the first of twelve in an online course in Introductory Marketing where students work at their own pace, with some deadlines. The course utilizes Waving Hand Exercises, invented by Professor Ripley to encourage online asynchronous discussion, in which she takes a full and active role. The web pages are meant to be used with the listed textbook and have as one of their goals helping students connect marketing theory to "real world" marketing situations. Professor Ripley says of the unit, "I also try to make it fun for the students to work with. Marketing is an exciting discipline and I try to capture that in the web pages."
This course provides an overview of the marketing discipline. It is easy to read and take a "have fun" approach to the subject.
Include some learning objectives.
7 years ago
This is clearly one of the freshest online marketing courses I've seen. The instructor, Louise Ripley, makes marketing fun. She mixes the site up with different font styles, with easy questions and exercises, tables, and images that aid the student in learning marketing. She includes articles and quotes. The exercises are identified with the waving hand - too cute.
The website is easy to navigate with tabs at the top of the page and clickable links that work. The way the images are included on the page make it easy to read. The web site is not overwhelming as some sites tend to be.