Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help



Search > Material Results >

Asset-led versus Market-led Marketing


Asset-led versus Market-led Marketing

Logo for Asset-led versus Market-led Marketing
The lessons set out to help students to make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA).
Material Type: Presentation
Technical Format: HTML/Text
Date Added to MERLOT: December 28, 2005
Date Modified in MERLOT: January 05, 2009
Submitter: Theresa Clarke


  • Editor Review avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


Primary Audience: High School, College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


QR Code for this Page

Browse in Categories


Discussion for Asset-led versus Market-led Marketing

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page