Asset-led versus Market-led Marketing
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Asset-led versus Market-led Marketing

        

Asset-led versus Market-led Marketing

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The lessons set out to help students to make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA).
Material Type: Presentation
Technical Format: HTML/Text
Date Added to MERLOT: December 28, 2005
Date Modified in MERLOT: January 05, 2009
Author:
Submitter: Theresa Clarke

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
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About

Primary Audience: High School, College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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