Media Budget Calculations
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Media Budget Calculations


Media Budget Calculations

Logo for Media Budget Calculations
Although this is a commercial site, it provides three tools for calculating media expenses, using CPM, exposure and cost. Students will be able to determine the effect of changes in any of the variables.
Material Type: Drill and Practice
Date Added to MERLOT: November 30, 2000
Date Modified in MERLOT: February 20, 2003
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Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Good quality material; may be reviewed
    avg: 4 rating
  • User review 2 average rating
  • User Rating: 2 user rating
  • Discussion (1 Comment)
  • Learning Exercises (none)
  • Personal Collections (1)
  • Accessibility Info (none)


Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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Discussion for Media Budget Calculations

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Avatar for Jay Holmen
13 years ago

Jay Holmen (Faculty)

The calculator is a very simplistic application of the algebraic relationship

cost per thousand = cost divided by number of exposures

You input two of the parameters to solve for the third. Once the relationship is
understood the calculator is unnecessary.