Advertising Guidelines
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Advertising Guidelines


Advertising Guidelines

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Although this is a commercial site, and a book is offered for sale, guidelines are provided particularly for the Small Business Owner. Topics include: magazine, newspaper, television, radio, cable, outdoor, direct mail, and specialty advertising. For each media type, advantages and disadvantages are also included. This offers a good review for the Advertising student.
Material Type: Reference Material
Date Added to MERLOT: May 17, 2001
Date Modified in MERLOT: May 17, 2001
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Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure


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