Advertising Personifications - The Inner Doughboy
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Advertising Personifications - The Inner Doughboy

        

Advertising Personifications - The Inner Doughboy

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This is an article that proposes to tell "how an army of admen battle to define and protect the true nature of the Jolly Green Giant, the Pillsbury Doughboy and other advertising spokescharacters." Background information is provided on the personalities of imaginary figures such as Ronald McDonald, Jolly Green Giant, etc. Parts of some of the stories would help enhance discussions on the use of these characters.
Material Type: Reference Material
Date Added to MERLOT: May 17, 2001
Date Modified in MERLOT: March 08, 2012
Author:
Submitter: Cathy Swift

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure

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