Marketing Exercises on the Net
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Discussion for Marketing Exercises on the Net
Michele Fritz (Faculty)
I reviewed the consumer behavior and segmentation areas of the Marketing exercises on the Net. I selected these because I find these the most difficult areas for students to understand from textbook readings and straight lecture on theory.
Some of the exercises provide good examples for different aspects of the theory. Often they will provide a link (or two) to a real web site to analyze.
Most of the exercises refer to case studies or discussions in the associated textbook. Without that reference, the point of the exercise is somewhat lost. I think that with the associated textbook this is a much more effective teaching tool.
In the 15 or so minutes that I checked out the site, I found 2 broken links. There are probably more.
Stacy Frohnhoefer (Student)
spent several hours searching through the lesson plan ideas. Both the
exercises and the cases are excellent and extremely relevant to the class that I
teach. I will be using this site in the future for planning lesson ideas. The
site is very easy to use and the students will love the cases because they are