The Price of Happiness: On advertising, Image and Self Esteem
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The Price of Happiness: On advertising, Image and Self Esteem

        

The Price of Happiness: On advertising, Image and Self Esteem

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This is a series of lesson plans on the impact of advertising on the images of appearance, personality traits and societal roles of men and women which are limited and often neither appropriate or desirable. Copiable overheads are provided, as well as outside links and questions for discussion. Although the plans state that they are for high schoolers, they could be easily used in an introductory marketing class.
Material Type: Presentation
Date Added to MERLOT: May 11, 2000
Date Modified in MERLOT: May 31, 2012
Author:
Submitter: Cathy Swift

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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: unsure
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