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Material Detail

Kellogg's Special K Ads

Kellogg's Special K Ads

This is a set of lesson plans that examines the controversial 1996 cereal marketing campaign, which attacks the fashion industry's
emphasis on extreme thinness. The site contains information about the ads, and the ability to download 6 of the ads as well as two articles for handouts. Questions for discussion are also provided. A RealVideo address is provided for Kellogg's web site
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
May 11, 2000
Date Modified in MERLOT:
April 29, 2019
Author:
Unknown (Know the author?)
Submitter:
Cathy Swift
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
No
Creative Commons:
No

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