This is a QR code. A QR Code is a 2-dimensional barcode, which has encoded in it a URL (web address), text, or other information. It can be read by a QR code scanner, including QR scanner smartphone apps. Once you have an app installed on your smartphone, open the app and hold your phones camera over a QR code to read it. Most QR codes youll come across have a URL encoded, so chances are when you read the QR code it will take you to a web page.
Reviewed by members of Editorial board for inclusion in MERLOT.
Very good quality; in queue to be peer reviewed
Click to get more information on the MERLOT Editors' Choice Award in a new window.
Click to get more information on the MERLOT Classics Award in a new window.
Click to get more information on the MERLOT JOLT Award in a new window.
Search all MERLOT
Click here to go to your profile
Click to expand login or register menu
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
You are now going to MERLOT Help. It will open in a new window
For optimal performance of MERLOT functionality, use IE 9 or higher, or Safari on mobile devices
This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many aspects of the functional disciplines of business: human resource management, operations, production management, accounting, marketing, etc. It also includes hypertext links to different departments in the...
This is an excellent interactive on-line case study of the Cameron Hot Air Balloon factory in Bristol, UK. It covers many aspects of the functional disciplines of business: human resource management, operations, production management, accounting, marketing, etc. It also includes hypertext links to different departments in the ACTUAL FACTORY! The site is Illustrated with real photos, bios of various managers, and data. This is a real find!
This would be interesting for grade school students.
4 years ago
This case offers a comprehensive online experience for students with a unique product in a global market. Self directed Q&A alllows for students to assess their learning.
All applications of the case materials function properly.
Time spent reviewing site:
About 10 minutes for scanning topics, questions and answers.
10 years ago
I spent about 2-3 hours total reviewing module on The Cameron Ballon Factory. I especially liked the format and interactive portions of the module.
I have been in manufacturing and procurement for 20 years and I must say this module would be great for any Operations in Business student, or any employee in a trainee management position for a manufacturing or resource company. May even be beneficial to employees on a manufacturing or assembly floor, that know a little about business and want to increase their knowledge and perhaps try advancement in the business with additional training.
Very understanding for 1st users to this web site module.
Gives an overall view of what departments actually make up a manufacturing company from procurement, processes in manufacturing, human resources and many other areas.
Used in course
11 years ago
Only spent 10 minutes browsing. Not really my area. The fact that I understand some it shows that it is a well put together paper.
11 years ago
This is a great activity for global marketing environment!
11 years ago
More interactive elements would be nice.
13 years ago
The site is very well design and visually appealing. It offers a Virtual Tour of the actual Cameroon Balloon Factory with Photos of the factory as well as Photos of the actual workers. It is on-line virtual case study.The site offers small modules that are organized by functional disciplines. Students can review the Theories and then use the Worksheets to respond to application questions.