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Does Semantics Bring Business Intelligence to Search

Does Semantics Bring Business Intelligence to Search

This video was recorded at 2nd European Semantic Technology Conference (ESTC), Vienna 2008. It's been long proclaimed that business intelligence and search may eventually swallow one another; essentially both boiling down to the discovery of information and its effective presentation to the target user. While Nitin Mangtani, lead product manager for enterprise search group at Google, may conclude that "Search is not trying to replace the BI tools", an overlap in such prominent fields anyway begs the utility of semantic technologies. This panel session will focus on the higher level application of semantic technologies: What must take place to fully integrate semantic technologies into the products offered by leading business intelligence providers? Is this necessary, or will semantic search techniques replace BI? How established is semantic search? What must take place to bring these two fields under one central R&D focus?


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